Cookie Policy

What are cookies
Cookies are small text files that a website saves in your browser. They help recognize your device, remember settings, and improve site performance. Some cookies are necessary for the site to function; others are used only with your consent (e.g., analytics and marketing).

How we use cookies
We use cookies for the following purposes:
— Strictly necessary: site operation, cart and checkout, security, authentication.
— Functional: remembering your preferences (language, currency, etc.).
— Analytics (with your consent): measuring traffic and on-site behavior, improving the interface (e.g., Google Analytics 4).
— Marketing/performance (with your consent): showing widgets and notices, accelerating third-party services.

Managing consent
On your first visit we display a cookie banner. You can accept all categories or customize your selection. You can change your choice at any time—click the “Cookie settings” button on the site (or reopen the banner if it’s available at the bottom of the screen).

Which cookies we use (examples)
The actual set may vary; below are typical cookies our site and integrated services may set.

Strictly necessary (always active):
• woocommerce_cart_hash, woocommerce_items_in_cart — cart functionality (session).
• wp_woocommerce_session_*** — buyer session ID (typically 2 days).
• wordpress_logged_in_***, wordpress_sec_*** — user/admin authentication (session/up to 14 days).
• elementor — remembers whether the editor/animations have been opened (up to 1 year).
• wcc_* (or similar) — log and settings of your cookie consent (lifetime depends on the banner settings).

Functional:
• Language/region preferences (e.g., a file remembering your chosen language). Lifetime: from session up to 1 year.

Analytics (enabled only with consent):
• _ga, _ga_* — Google Analytics 4: distinguish users/sessions (up to 2 years).
• _gid — Google Analytics: page views for the day (24 hours).

Marketing/performance (enabled only with consent, if corresponding widgets are used):
• Cookies from third-party notification/social-proof tools, review widgets, etc. (lifetimes set by the respective service).

We do not store payment card data in cookies. During checkout, card details are sent directly to payment providers (e.g., Stripe/PayPal) via secure channels; providers may use their own cookies under their policies.

Third-party providers and data transfers
Some cookies are set by third-party services (analytics, payments, widgets). Their use is governed by the providers’ policies. Where data is transferred outside the EEA, legally required safeguards are applied (e.g., EU Standard Contractual Clauses).

How to manage cookies in your browser
You can delete or block cookies in your browser settings. Note: disabling strictly necessary cookies may disrupt site functionality (cart, account login). Helpful paths:
— Chrome: Settings → Privacy and security → Cookies
— Firefox: Settings → Privacy & Security → Cookies
— Safari: Settings → Privacy
— Edge: Settings → Cookies and site permissions

Storage and retention
Retention depends on the cookie type and service settings: session cookies are deleted when you close the browser; persistent cookies expire automatically after their lifetime ends (e.g., 24 hours, 2 days, 1 year, 2 years). You can view details for specific cookies in your browser settings.

Updates to this policy
We may update this Cookie Policy periodically. The latest version will be published on this page with the current date.

Contacts
For questions about cookies and personal data processing, write to: info@priormedical.eu.